Dave Ulrich- Rensis Likert Professor of Business, Ross School of Business, University of Michigan Words matter. They shape ideas that lead to action. Words may vary (e.g., a strong windstorm goes by different names depending on location: hurricane, typhoon, gale, monsoon, whirlwind, tempest). Words may have subtle differences depending ...
Dave Ulrich, Rensis Likert Professor of Business, Ross School of Business, University of Michigan