Attracting Tech Talent? IKEA bets on job interview over 3D-printed meatballs

today2022.02.07. 280


IKEA the Swedish furniture retail giant is inviting people with imagination for a job interview over experimental 3D-printed meatballs as part of a new data and technology recruitment campaign. During 2022 the brand will open more than 150 technology and innovation roles across Europe. So it’s reaching out for people who share its values and vision: to create a better everyday life for the many people.

Now IKEA is inviting candidates to bring their ideas and try some experimental plant-based meatballs prepared with a 3D printer. These never-before-served 3D-printed meatballs are being offered as part of its recruitment campaign “Taste the Future”, which launches on 1 February 2022. The campaign aims to entice a diverse and extraordinary range of tech talent through a unique, tasty and thought-provoking job interview for selected roles and people.

The 3D-printed meatballs are just one experiment where IKEA is exploring new technologies to bring its vision to life. All to reach more people and create a positive impact on the world.

“IKEA is at the start of a journey to embrace data and technology to become more affordable, accessible and sustainable in an omnichannel environment. Naturally people with imagination will play a big role in that quest. So here we’re looking for people who want to create a better everyday life with us. This campaign is a great way to start the conversation,”

says Inter IKEA Group CIO Pascal Pauwels.

“We’re looking for down-to-earth data scientists, future architects, cyber guardians, unboxed engineers and common sense-makers. People who want to co-create a better everyday life at home for the many with thin wallets,” says Karen Rivoire, IKEA Employer Brand Leader.

Captured in a short film, which launches the “Taste the Future” recruitment campaign, the 3D-printer is the latest technical development of food 3D printing. It has been programmed to recreate the texture, flavour and appearance of the IKEA meatball without the meat.

About IKEA
IKEA offers well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the
environment. There are several companies with different owners, working under the IKEA Brand, all sharing the same
vision: to create a better everyday life for the many people. IKEA was founded in Sweden in 1943.
For more information contact: +31-62-124-0618

Written by: Mihaly Nagy

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